MAC COSMETICS PROJECT
In order to advertise MAC Cosmetics in an effective way it was imperative to find a fun and fresh approach to target the edgy, fashionable, and rebel users of this high scale cosmetics brand. MAC Cosmetics is a luxury brand, comparable to Bobbi Brown. What is unique about MAC Cosmetics is that it holds a very unique voice that carries out a message of individualism and free spirit. This campaign tries to reach this unique target audience by infusing them with bold statements. The idea behind the campaign is that MAC Cosmetics will make users feel fierce, rare, and ferocious.