FROM FONT TO BRAND: THE AVENIR DISTILLERY
Problem: Monotype presented us with the challenge to choose a font and create a campaign and or product that portrays the font as a tactile item. The goal is to become more sensitive to typography and it’s hidden meanings.
Idea: By relating typeface concepts to objects and experiences, and expressing that through branding and advertising, we hope to further demystify typography. We hope to do this using Avenir and turing it into a distillery company. Enjoy!